A Single Meme’s Message on Hemp Plastic Was So Powerful, It Sparked an Internet Revolution
If you still don’t believe in the power of Internet-based activism, the incredible explosion of interest in hemp plastic — literally generated by a single meme — will convince you otherwise.
“Oil based plastics are destroying the environment,” the meme — originally posted to Facebook — states, asking, “Why not hemp plastics? They are both biodegradable and non-toxic.” Pictured at the top are marine animals tangled in plastic waste, while the bottom image shows a time-lapsed progression of a hemp plastic bottle in states of decay — complete in just 80 days.
Apparently, the meme’s message so impacted social media, well over 350,000 people shared it from its original place on End the Drug War — more than twice the total followers on that page. Other large Facebook pages also shared the meme, sometimes in an abbreviated format — and each of those pages garnered similar interest, resulting in thousands more shares.
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