How did firm accused in FB data scandal influence voters?
British data firm Cambridge Analytica, accused of illegally obtaining the personal data of 50 million Facebook users, identified target voter groups and designed advertisements for them to influence their voting decisions. It then analysed what material the voters were susceptible to and how many times it needed to show it to them to influence their ballot decision.
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08:35 pm on 22 Mar
Source: Inshorts
Special Thanks to Inshorts